WASSCE Commerce · Aids to Trade — Services & Logistics
Marketing and Advertising
The marketing mix, market research, branding, types of advertising, and sales promotion.
- lessons
- 2
- of study
- 15 min
- free to read
- 1
Across the topic: 12 sections · 1 worked example · 2 diagrams
Topic content
Lessons in this topic
2 lessons · 15 min
- 1Marketing: concept, functions and the marketing mix7 minFree7 minFree
- 2Advertising, sales promotion and public relations8 min Plan8 min Plan
- Advertising
- Types of advertising
- Advertising media
- Effects of advertising
- Other forms of promotion
- Branding and packaging
1 worked example
Learn marketing and advertising step by step
Unlock both lessons on marketing and advertising, plus every other WASSCE Commerce topic, exam-style practice marked instantly and guided learning tools.
- Free account, no card needed
- Everything from 25 NLe
- No automatic renewal
More in Aids to Trade — Services & Logistics
All Commerce topics- 01TransportationRoad, rail, water, air, and pipeline transport — their features, advantages, and choosing the right mode.1Transport: importance and modesFree2Choosing transport, containerisation and transport documents9 min 2 lessons 18 min
- 02CommunicationPostal, telephone, internet, fax, and modern communication services that support business.1Communication in businessFree2Postal, telecommunication and digital services7 min 2 lessons 14 min
- 03WarehousingFunctions of warehouses, types of warehouses, and how warehousing supports trade.1Warehousing: functions and importanceFree2Types of warehouses, stock control and warehouse documents9 min 2 lessons 17 min